Make sure you take advantage of every rebate you can, and if you can pit two rival dealers against each other, do it. Thats how I got my Forte SX loaded for 17550 (before TTT) with no trade in. I talked them down to 18300, and got a $750 rebate for being with in 2 graduated (that ends april 14th I think). Also make sure to check the internet prices, their always lower, but it can be deceiving because kia puts all available rebates factored into the price, a lot of them you wont qualify for either. Good luck with your buy, I love my Koup, I just wish black stayed cleaner longer...