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Kia appears to be changing gears in its marketing approach for the Kia Soul, switching from comedy to sex appeal.

After its popular Rapping Hamsters ad, the Korean automaker has just launched a new commercial featuring the 6-foot 1-inch 20-year-old pro golfer Michelle Wie. Kia's soul is already thought to be somewhat of a chick-car and so the ad is a smart one, with Kia obviously appealing to women by using the young, confident and talented Wie. And it's sure to appeal to men for other reasons.

Check out the video at the link below

More: Michelle Wie Stars in New Kia Soul Ad on AutoGuide.com
 

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A couple seconds after she hit the golf ball a rock hit my house, haha who knows maybe it was a golf ball from Michelle Wie. Cool commercial but it'll apply more to South Korea seeing how golf is huge over there as opposed to the United States where the majority of people only know Tiger Woods.. Like me lol..
 
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