Im with you. I want to let people know I have a kia. The newer modals are definatly changing the brand. But I do agree about it beeing a little bland. I want replcment badges just so I could have something a little more "stylish"I actually have no issue with ppl knowing this car is a Kia. I think we here are all seeing the beginning of a major change in perception regarding this brand however, their logo just kind of sucks and I wish they had a sharper looking emblem instead.