Do you know what kind of noise is objectionable? Is it wind noise from the windows, engine whine, tire noise or noise radiating up from the pavement through the floorboards?
I don't have a good fix for window wind noise other than going to a body shop and having the doors adjusted (it helped my 2019 Sonata).
Engine noise? The little 2.0 liter screams at highway speed. A change in the intake may help, but I think that would be wasted money. Try using cruise control to help keep the rpms steady with less revving noise.
The IVT transmission is notoriously noisy and Kia added an insulation blanket to keep some of the clatter surprised. I don't think Kia deleted this on a base model, but you never know.
I bet tire noise is a big deal here. You can change them, of course, to a quieter brand, but that is expensive and should be a consideration when you need to replace the tires. For now, experiment with tire pressure, starting at recommended pressure and going up one, two and three pounds. I bet you'll find you are low on pressure now making your tires louder than they need be
For noise coming from the floor pan, invest in some thick floor mats.
You can pull the interior and add sound deadening foil tape panels under the carpet. That will help, but it is $$$. As an alternative, some body shops or custom car houses will spray a deadener on the underside of the car.
Or you can do what I do, increase the volume of the radio.