Replacement steering wheel badges seem to come with 3m tape and are intended to overlap the original KIA badge.
I did not personally like the overlapping look so I decided to remove the original badge.
First - a picture of the badge so you know what you are up against. I had no idea how it was fastened to the steering wheel before I started. It turns out that the emblem is just stamped metal with the graphics painted on. Because it is just painted, be as careful as possible to not scratch the emblem during removal. It has 6 tabs on the back to hold it on the wheel.
Here is what I did to remove the badge...
1. Remove the HORN fuse from the fuse box in the engine compartment. In my 2.4 SX Sedan, this was a yellow 10A fuse. It's location is clearly marked in the fuse box cover. Test the horn to be sure the correct fuse was pulled. This will allow you to apply pressure where needed without disturbing your neighbors
2. Find a thin, pointy, hard tool to get under the edge of the emblem and allow a fair amount of pressure from prying. For this, I used a dart - the kind you throw at dartboards.
3. As much as possible, be patient and make sure the tip of the tool you are using stays against the back edge of the emblem. Any damage you do on the back would not be visible if the emblem needs to be re-installed. Also, be sure to protect the soft material of the horn area so it is not damaged during this effort.
4. When the tabs start to pull out you will have more opportunity to get a different tool behind to help pull the emblem without causing damage. I used a plastic tool I had to finish pulling the emblem from the wheel.
5. I do not have a picture of this part, but when the emblem is removed you will see a plastic oval with a raised plastic frame making the dome. This is where I applied my after-market 3m tape badge.
6. Put the HORN fuse back in. Make sure the horn works.
I hope this helps anyone looking to replace the steering wheel emblem in this manner.
I did not personally like the overlapping look so I decided to remove the original badge.
First - a picture of the badge so you know what you are up against. I had no idea how it was fastened to the steering wheel before I started. It turns out that the emblem is just stamped metal with the graphics painted on. Because it is just painted, be as careful as possible to not scratch the emblem during removal. It has 6 tabs on the back to hold it on the wheel.

Here is what I did to remove the badge...
1. Remove the HORN fuse from the fuse box in the engine compartment. In my 2.4 SX Sedan, this was a yellow 10A fuse. It's location is clearly marked in the fuse box cover. Test the horn to be sure the correct fuse was pulled. This will allow you to apply pressure where needed without disturbing your neighbors
2. Find a thin, pointy, hard tool to get under the edge of the emblem and allow a fair amount of pressure from prying. For this, I used a dart - the kind you throw at dartboards.

3. As much as possible, be patient and make sure the tip of the tool you are using stays against the back edge of the emblem. Any damage you do on the back would not be visible if the emblem needs to be re-installed. Also, be sure to protect the soft material of the horn area so it is not damaged during this effort.

4. When the tabs start to pull out you will have more opportunity to get a different tool behind to help pull the emblem without causing damage. I used a plastic tool I had to finish pulling the emblem from the wheel.
5. I do not have a picture of this part, but when the emblem is removed you will see a plastic oval with a raised plastic frame making the dome. This is where I applied my after-market 3m tape badge.
6. Put the HORN fuse back in. Make sure the horn works.
I hope this helps anyone looking to replace the steering wheel emblem in this manner.