For a good turbo kit that is about what you will pay. That is what it cost to turbo my SX4 to 220 wheel HP. I am using a Mitsubishi 16G turbo, Tial Wastegate, Bosch BOV recirculated, and a Sparco EVO XI intercooler. If the kit is pre-tuned then it is really worth it. I paid for extra tuning to 10 psi for my Automatic. I think it is a good price for a car that will turbo well.Would like to see something "official" on this...and how the warranty would be affected. Expect $4-5k with install.
But not a lot of OEM companies offer turbo kits so I will be sceptical until I see it in writing from Kia.